possible launch of Aquatred. Great Year Consulting. Page 5. 1. Subsidiary Issues . •Maximizing the benefits of a launch through an Background: Goodyear. After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions. Goodyear Aquarted tyre launch case anaalysis by rishi

Author: Dakree Shakree
Country: Australia
Language: English (Spanish)
Genre: Relationship
Published (Last): 2 September 2013
Pages: 326
PDF File Size: 2.38 Mb
ePub File Size: 20.37 Mb
ISBN: 978-8-11308-675-3
Downloads: 95995
Price: Free* [*Free Regsitration Required]
Uploader: Kiramar

Cite View Details Educators Purchase. The case can be used to discuss strategy, positioning, and marketing communications, which are relevant to considering alternative strategies for growth. Finance General Management Marketing. Business and Environment Lauunch History Entrepreneurship. Decision-Making Process – The five most important attributes considered when purchasing tires are tread life, wet traction, handling, snow traction, and dry traction.

Access this item You must be logged in to access preview copies. Executives at Goodyear must decide whether to launch the new Aquatred line of tires, and if so, the best strategy with regards to distribution channels, pricing, and timing. You can change your cookie settings at any time but parts of our lahnch will goodyeat function correctly without them. About this item Settings Related products Abstract Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category.


Product details Share this page: Go to advanced search. CFI-M could expand aggressively by mass marketing to the general population. Cite View Details Purchase Related. My account New to us?

Goodyear: The Aquatred Launch | The Case Centre, for programme administrators

Cite View Details Purchase. Also explores issues involved in managing a complex distribution structure during a time of rapid change.

The case is recommended for upper-level undergraduate students or first-year MBA students studying marketing strategy. The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. Finance Globalization Health Care.

The case touches on the potential benefits and risks of each option given the competitive landscape, customer perceptions, and demand determinants.

Product details

However, there have been significant changes in the tire industry: Technology and Operations Management. The launch of Aquatred is the manifestation of a customer-focused value proposition and will provide better margins over taking the commodity approach to increasing sales. The Aquatred Launch Condensed. A two year payback is achieved with 0. Growth of the company is tied to increasing market share and improving margins.

Goodyear: The Aquatred Launch by Dipendu Chanda on Prezi

All fields Reference no. Register Product search Getting started Search for teaching materials Try something new.


The case deals with channel conflicts and management issues arising in mature product categories. Quelch and Katherine B. Subscribe now and receive weekly newsletter with educational materials, new courses, interesting posts, popular books and much more!

However, the tire industry has matured and evolved, raising questions concerning the Aquatred’s ability to gain support from Goodyear’s independent tire dealers. Students must use information on channel evolution and consumer behavior to make two decisions: Goodyear needs to gain market share from competitors, particularly among the value and quality oriented consumers. Recent Articles Hamlets Revenge. Please find below the full details of the godyear you clicked a link to view. The case deals with channel conflicts and management issues arising in mature product categories.

The Case Centre is a not-for-profit company limited by guarantee, registered in England No and entered in the Register of Charities No Students should find the product and distribution easy to understand, but the international market context provides a unique opportunity to apply core marketing principles.

Tax ID Goodyeqr