Libro Lovemarks – Kevin – Ebook download as PDF File .pdf) or read book online. Title Slide of Resumen lovemarks, kevin roberts. Lovemarks español. Carlos Andres Arias · Lovemarks ppt. Jesús Patricio Blasco Valencia. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO .. En el siguiente enlace tienes el resumen del libro Lovemarks, El futuro más allá.

Author: Megrel Zulunris
Country: Chad
Language: English (Spanish)
Genre: Business
Published (Last): 27 April 2010
Pages: 451
PDF File Size: 9.44 Mb
ePub File Size: 9.16 Mb
ISBN: 592-9-70352-265-5
Downloads: 97049
Price: Free* [*Free Regsitration Required]
Uploader: Tugar

Plan to read to better understand the brand essence. It It was written by the Devil, ha ha. They all research the same stuff using the same processes and–not surprisingly–get the same numbers. It definitely is a book that is more applicable in an abstract rather than how-to sense.

Y amamos las cosas. They are simply staying in the game. Want to Read saving….

Lovemarks: the future beyond brands (Expanded Edition) | powerHouse Books

Mar 12, Alex rated it did not like it. The words and thoughts are inspirational. Donald Calne Think about how you make libri most money.

This book is about the marketer’s challenge of finding ideas that will last forever by uncovering timeless emotions like love. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified.


And they can rapidly spin out of control, without meaning, direction or firm purpose. Es donde el respeto se puede convertir en amor.

Hasta hoy mi libro favorito. This is a great book if you are interested in discovering the power of branding and brands and how companies build brand loyalty amongst librro customer base. Las emociones pueden inspirarnos y entusiasmarnos y, a la inversa, asustarnos y amenazarnos.


Infinite libfo seem to proliferate like viruses. I lose patience with the wanna-be science of brands. Farzam Abedini rated it it was amazing Jul 20, Las grandes marcas siempre han estado rodeadas de grandes historias.

Melanie Sikma rated it it was amazing Jul 10, Es importante conectar con las nuevas realidades de las emociones. Read is pibro strong word, though; it was part text and part art project. It is from this knowledge that every human being shares, from this emotional truth that Lovemarks have emerged. It talks about how marketing research doesn’t always show you what exactly is going on in the market and it’s important to interact and engage with customers.

So forget making lists! Like when they replaced the memorable ‘Flesh’ with the bland ‘Peach’. Sep 07, Eidoegy rated it really liked it. After reading this book, I have a great deal of respect for Roberts and his idea. Son distantes, indiferenciadas e irrelevantes.

Y nadie nos va a permitir acercarnos hasta ese punto si primero loveemarks respeta lo que hacemos y lo que somos. The only thing I solidly disagreed with was ” We must instead fix on the fundamentals of human nature.

Feb 12, Paul Rojas rated it it was amazing. It showcases examples of how businesses: Jan 24, Kandise rated llovemarks really liked it Shelves: It brings to mind a number of brands and ideas all around us. The five sensuality factors are a simple and humanistic matrix that you could roll across your company tomorrow. ,ovemarks new ljbro, “Diamonds in the Mine,” is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores.


Sensuality Along with mystery I know a Lovemark has sensuality. Great ideas, like humor, come from the corners of the mind, out on the edge. Con ellas nos explicamos el mundo a nosotros mismos y le damos valor a las cosas que amamos. Because that’s how we create a world we want to live in.

Lovemarks: the future beyond brands (Expanded Edition)

Cada paso en este camino ha acercado a los consumidores a las ilbro que producen los bienes y servicios que necesitaban. I have to admit the I didn’t get very far in this book before giving up. No subestimar el poder del valor. Shopping, says Kevin Roberts, is an emotional event. Think about the I-Mac. If you’re looking librk a manual, you might not be satisfied with this book.

If you stand for nothing, you fall for everything. I love how this book makes you think of clients and consumers in a new light, that of lovemarks instead of just brands. So, how do you create lovemarks? Jul 15, Linah rated it liked it Shelves: